Paula Kraft-Pierce
(727) 599-3111
fax (813) 831-9880
info@beachluxury.net




Seller Resource Center


Welcome Sellers
ALHS Certified- A Luxury Home Specialist

It is my primary focus, to assist homeowner's in preparing their home for sale, strategizing a marketing plan that will emphasize it's unique features, targeting the prospective buyers that will appreciate and adore your home, with your financial goals, as my priority.

This begins with having a full understanding of the market place and spending time in research, to properly determine your home's full market value. One of the most important steps is the initial tour of your home and consultation, to establish your goals and to gain knowledge of every unique feature your home has to offer. I provide a comparative market analysis, that is like no other. It is very detailed and informative. Setting the correct list price is very important in meeting a seller's goal for time and return on investment.

Additionally, once we have agreed to become partners in selling your home, the work really begins for me. You see it is very impotant to me, to bring the buyer to your home. My marketing plan is driven to the buyer's not just to the selling agents or multiple lisitng service. All with the idea that my clientele are sophisticated and among the elite. With this in mind, my strategies are prepared with class and professionalism.

How I Do Business;

Carefully Prepared, Comparative Market Analysys.
Net Proceed and Financial Goal Determination.
State of the Art Virtural Tour.
Professional Floor Plan Sketch, of your Home.
Home Inspection and Appraisal Consideration.
Home Showcase and Staging Consultation.
Assistance in Updating, Repair or Improvement Analysis.
Internet Placement, in over 15 National Websites.
Appropriate placement in Newspaper and Magazine Publications.
Full Color Glossy Brochures, Flyers and Post Cards.
Direct Mail Campaign to Qualified Prospects.
Appointment only Showings.
 Qualified Buyers, Pre-approved vs. Pre-qualified.
Invitation only Broker & Prospect Open House Receptions.
Weekly Communication on Showings and Website Traffic.
Monthly Market and Competition Analysis.          
Offer and Contract Negotiation's Specialist.
Closing Preparation and Completion.
Representation in Finding a New Home, as Your Buying Agent


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